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Digital Marketing

Introduction

This course provides a comprehensive overview of Digital Marketing for beginners and professionals alike. Whether you’re looking to promote a business, boost your career, or become a freelance marketer, this course covers essential tools, techniques, and strategies to succeed in the digital world.

What you'll learn

  • Core concepts of digital marketing and its importance
  • SEO (Search Engine Optimization) and how to rank websites
  • Social Media Marketing across major platforms
  • Google Ads (Search & Display campaigns)
  • Email marketing and automation
  • Web analytics using Google Analytics
  • Basics of Affiliate Marketing & Influencer outreach
  • Crafting and running successful digital campaigns

DETAILED COURSE BREAKUP FOR DIGITAL MARKETING | DURATION 3 MONTHS

Module 1: Digital Marketing Overview

Topics Covered >

  • What is digital marketing?

  • Traditional vs Digital

  • Channels and types of digital marketing

  • Buyer journey and funnels

  • Setting goals & measuring success

Topics Covered >

  • Importance of websites in digital marketing

  • Basics of domains, hosting, and CMS (WordPress intro)

  • Creating effective landing pages

  • Call-to-action strategies

  • Mobile optimization and UI/UX tips

Topics Covered >

  • How search engines work

  • On-page SEO: keywords, meta tags, URLs

  • Off-page SEO: backlinks, guest posting

  • Technical SEO: sitemaps, indexing, speed

  • Tools: Google Search Console, SEMrush, Ubersuggest

Topics Covered >

  • Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube

  • Creating content calendars

  • Organic vs Paid marketing

  • Running ad campaigns: target audience, creatives, budgets

  • Analytics and engagement tracking

Topics Covered >

  • Introduction to Google Ads
  • Keyword research & campaign setup
  • Search vs Display campaigns
  • Bidding strategies & Quality Score
  • Performance analysis & optimization

Topics Covered >

  • Building email lists
  • Writing effective emails & subject lines
  • Email tools: Mailchimp, Sendinblue, etc.
  • Email automation and sequences
  • A/B testing and metrics

Topics Covered >

  • Types of content: blogs, videos, infographics
  • Blogging platforms and strategy
  • Keyword targeting and SEO-friendly content
  • Repurposing and content calendars
  • Branding through content

Topics Covered >

  • Setting up Google Analytics

  • Understanding user behavior & traffic sources

  • Conversion tracking using goals and events

  • Funnel analysis

  • Reporting dashboards

  • How affiliate programs work

  • Choosing affiliate platforms

  • Influencer outreach and collaborations

  • Tools for tracking and payments

  • Legal & ethical considerations

  • Creating a complete campaign (SEO + SMM + Google Ads)

  • Building your personal brand

  • Freelancing platforms & proposal writing

  • Client communication & portfolio building

  • Certification & mock interview practice

Cancellation policy

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  • If you cancel 7 days or more before the course start date, you will receive a 100% refund.
  • If you cancel within 6 days of the course start date, a 20% cancellation fee will be applied.

Cancellation After Course Start:

  • No refund will be provided once the course has started.
  • However, you may be eligible to transfer your seat to the next batch (subject to availability and approval).

No-Show Policy:

  • If you fail to attend the course without prior notice, no refund or transfer will be provided.

Batch Transfers:

  • You may request a one-time batch transfer before the second session, subject to seat availability.

Refund Timeline:

  • All approved refunds will be processed within 7–10 working days to your original payment method.

30,000/-

course fees

  • 14 weeks Duration
  • 10 Modules
  • Online Course

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