This course provides a comprehensive overview of Digital Marketing for beginners and professionals alike. Whether you’re looking to promote a business, boost your career, or become a freelance marketer, this course covers essential tools, techniques, and strategies to succeed in the digital world.
Topics Covered >
What is digital marketing?
Traditional vs Digital
Channels and types of digital marketing
Buyer journey and funnels
Setting goals & measuring success
Topics Covered >
Importance of websites in digital marketing
Basics of domains, hosting, and CMS (WordPress intro)
Creating effective landing pages
Call-to-action strategies
Mobile optimization and UI/UX tips
Topics Covered >
How search engines work
On-page SEO: keywords, meta tags, URLs
Off-page SEO: backlinks, guest posting
Technical SEO: sitemaps, indexing, speed
Tools: Google Search Console, SEMrush, Ubersuggest
Topics Covered >
Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
Creating content calendars
Organic vs Paid marketing
Running ad campaigns: target audience, creatives, budgets
Analytics and engagement tracking
Topics Covered >
Topics Covered >
Topics Covered >
Topics Covered >
Setting up Google Analytics
Understanding user behavior & traffic sources
Conversion tracking using goals and events
Funnel analysis
Reporting dashboards
How affiliate programs work
Choosing affiliate platforms
Influencer outreach and collaborations
Tools for tracking and payments
Legal & ethical considerations
Creating a complete campaign (SEO + SMM + Google Ads)
Building your personal brand
Freelancing platforms & proposal writing
Client communication & portfolio building
Certification & mock interview practice